Being Web Savvy In An Uncertain Economy

As paper media begins to decline in readership and more people are getting their news and information online -pet businesses benefit by becoming web savvy. Jumping on the web to find a telephone number, directions, hours of operation, and even shopping online have become a way of life for a lot of people, and pet owners are among them.

Nowadays a pet business must have a web presence in order to succeed in reaching the Internet world. A website is an extension of the business, but if having a website is out of the budget, creating a Facebook page is the next best thing -and it’s free.

Another option is to have a lot of online publicity links-ideally from past news stories. Having a web presence puts your business in front of potential clients, connecting to your company is more convenient, and it offers a way to track your marketing efforts, which is the number one goal of a marketing campaign after reaching all your goals. (How will you know if you are reaching your target audience if you can’t track your outreach and publicity efforts?) Certainly it’s about increased sales, etc, but doing marketing is much more than that-it’s about name recognition too.

SouthShorePet.Com offers web savvy pet businesses ways to promote their business and brand through E-Marketing (Online and Email advertising)  and the magazine offers a platform for the pet industry to share feature stories and get publicity.

1. First-online banner ads are affordable, and can be clicked to reach your website or Facebook Page. In addition, they are easy to budget because they are posted by the month- rather than per click.
2. Second, advertisers can reach a targeted pet audience each month by promoting their business with a click-able link-in the E-newsletter.
3. Third- Businesses can promote their upcoming activities on the Events Calendar.
4. Fourth-the pet industry can share their latest news and press releases.
5. Fifth-pet businesses can be listed on the Quick Directory with a click-able link for only $120 a year.
6. Finally-Some of our Ads track the number of clicks.

Ask us how you can become a web savvy business and reach pet customers online today!